Overview

A US-based law firm needed to establish stronger organic visibility in a highly competitive legal services market, with a goal of tripling organic traffic and landing three priority keywords in the top 10 within six months.

The engagement ran from January through June 2024, combining technical SEO with authority-building content.

• Goal: +200% organic traffic by project end
• Goal: 3 target keywords in the top 10
• Timeline: 6 months (Jan–Jun 2024)

Strategy & Execution

The strategy paired authority-focused link building with commercial-intent content, expanding beyond the initial target list to capture adjacent high-value legal search terms.

By the end of June 2024, Domain Authority grew from 10 to 18 and monthly traffic reached 5,597 sessions.

Results & Impact