Overview
An education-sector client wanted to grow qualified organic traffic and strengthen keyword visibility ahead of enrollment season. The starting baseline was 237 monthly organic sessions and only 5 keywords ranking in Google's top 10.
The objective was to increase organic traffic by 110% within six months and quadruple the number of top-10 keywords.
- Goal: +110% organic traffic (from 237 to 500+ sessions)
- Goal: 4x top-10 keywords (from 5 to 20)
- Timeline: 6 months (Aug 2024 – Jan 2025)
Strategy & Execution
Content and technical SEO were prioritized around enrollment-driving search intent, supported by ongoing on-page optimization and link-building to build topical authority in a competitive niche.
By the end of January 2025, 50 keywords had reached the top 10 and organic traffic climbed to 11.2K sessions per month — well past the original targets.
Results & Impact
In February 2025 the site briefly lost its domain and went offline; it took nearly a month to restore the required documentation.
Three months on, the site is steadily regaining lost traffic and keyword rankings.
