Overview

This project focused on scaling organic visibility for a high-end automotive sales website. When the engagement began in January 2023, the site ranked for just 11 keywords in Google's top 100 and generated only 781 organic sessions per month.

The goal was ambitious: grow organic traffic by at least 30% versus the January 2023 baseline, and expand top-100 keyword coverage fivefold (from 11 to 55+) within four months.

• Goal: +30% organic traffic vs. January 2023 baseline (781 sessions)
• Goal: 5x top-100 keywords (from 11 to 55+)
• Timeline: 4 months (Feb–May 2023)

Strategy & Execution

I rebuilt the site's keyword architecture, optimized on-page SEO across core service and inventory pages, and shipped a consistent stream of targeted content and technical fixes to close indexing gaps. Priority was given to commercial, high-intent search terms that map directly to vehicle sales inquiries.

Within three months the site reached 76 keywords in the top 100 — nearly 7x the starting point.

Results & Impact