Overview

A 6-month cross-channel performance campaign for an e-commerce brand, managing paid spend across both Meta and Google Ads to drive purchases and revenue.

The campaign ran from January through June 2024, with budget split roughly 64/36 between Meta and Google based on performance.

• Total ad spend: $76,163
• Total website revenue: $224,278
• Paid purchases: 99

Strategy & Execution

Budget was allocated based on channel performance — Meta carried the larger share of spend and clicks, while both channels were optimized independently for add-to-cart and purchase conversions.

Meta drove 61 purchases from $48,672 spent across 5,324 clicks.

Results & Impact