Overview

The British Council's Study UK Alumni Awards honor UK-educated alumni who've made significant contributions to their industries and communities. The campaign needed to drive award nominations and event awareness at scale.

The two-month campaign ran across February and March 2023, combining video and engagement-focused ad formats.

• Impressions: 3,002,773 (156.3% of goal)
• Reach: 1,226,138 (139.6% of goal)
• ThruPlays: 59,323 (383.3% of goal)

Strategy & Execution

A mix of video and engagement-focused ad formats was used to maximize reach and event registrations within a tight two-month window, closely tracking performance against benchmark goals throughout.

The campaign reached over 1.2 million people, driving 13,196 link clicks at a 1.79% CTR.

Results & Impact